Main Street Swagger: The Story Behind the Apparel
A Clothing Line Inspired by Main Street Swagger™: a Feeling That Every Disney Traveler Experiences
It’s a feeling that every Disney traveler experiences.
Whether it’s your very first Disney vacation or your 20th Disney vacation, there’s one common and magical moment that every visitor experiences: that first walk up Main Street U.S.A.
Listen to this Story on the Disney Travel Style Podcast
Subtle Disney graphic t-shirts, sweatshirts and hoodies designed to capture that Main Street feeling
It’s a feeling that says “we’ve arrived.” A feeling when the magic becomes real and the anticipation of everything that’s about to come is all around you. Few things encapsulate the magic of a Disney moment than a walk up or down Main Street—especially a first walk. It affects how you step, what you wear and what you do.
For those who embrace it, it’s a feeling that we call Main Street Swagger™ and we designed an entire collection of graphic t-shirts, sweatshirts and hoodies to celebrate that feeling.
What is Main Street Swagger?
Main Street Swagger comes in many forms.
Do you get dressed up, or put on a specially-selected outfit for your first walk on Main Street? Maybe it’s a special shirt or a special Mickey headband or Mickey ears. Even kids in strollers can rock Main Street Swagger in their own way. We’ve seen it all over the years.
Main Street Swagger can be dressed-up-dapper, a Disney themed outfit or your very own vacation vibe. But it’s not just about the clothes, Main Street Swagger can involve:
Stopping for that must-have Main Street photo of you with the castle in the background.
Rocking a coffee as you swagger up Main Street in style...soaking it all in.
Stopping by the Emporium or Crystal Arts to see what you can add to your outfit to enhance your swagger with something new.
There’s Main Street Swagger in all of that.
Main Street Swagger isn’t only about what you wear, it’s how you wear it. That swagger is the feeling of magic in your step. That “I’m home” state-of-mind.
The Inspiration for Main Street Swagger at 1923 Main Street
The inspiration for the Main Street Swagger phrase and collection came from a single photo.
There’s a photo of Mike Belobradic (1923 Main Street founder) from 1984. Mike has always had Main Street Swagger and this particular photo captured it all. It led the creation of the “Main Street Swagger” phrase and clothing that was born out of that.
The photo features Mike walking with swagger up Main Street U.S.A. in March 1984, wearing a tiger-striped black and white shirt, complete with tropical flowers within the design. Everyone around him in the photo is wearing a plain solid-colored shirt. Mike definitely stands out with swagger. It was a bold move and the genesis for how the Main Street Swagger collection came to be.
Main Street Swagger means not caring about the world around you as you make your way up Main Street U.S.A. and into the magic. You’re home and the magic is within you.
That’s what Main Street Swagger is all about. See the full collection.
What’s Your Main Street Swagger?
Every Walt Disney World and Disneyland traveler does Main Street Swagger in their own way. What’s your Main Street Swagger?
See the entire line of Main Street Swagger t-shirts, sweatshirts and hoodies by 1923 Main Street.
Visit the Shop at 1923 Main Street
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Shop Apparel Inspired by the Magic of Disney
Looking for something a little different to add to your Disney wardrobe? Shop unique and original subtle Disney and Disney-inspired t-shirts, sweatshirt, hoodies, yoga leggings, dresses, swimwear and more in the shop here at 1923 Main Street. See a few of our most popular themed collections.
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™ Main Street Swagger is a trademark of 1923 Main Street.