Casual Clothing Inspired by the Magic of Travel

The 1923 Main Street® Story

At 1923 Main Street®, every stitch tells a story of discovery and inspiration. Founded in 2013 by Mike Belobradic, our brand is a vibrant celebration of the joy found in life's travel adventures.

Growing up with regular vacations to the enchantment of Disney Parks and Resorts, Mike's vision for 1923 Main Street began as a travel company that offered bespoke Disney travel advice to other travelers. As the business grew, 1923 Main Street added a mix of travel-inspired clothing products (at the request of customers), which proved to be a popular part of the business. As the business continued to grow, it also evolved. The licensed apparel and accessories became the core part of the 1923 Main Street offering, and eventually the company was refocused as a shop that exclusively sold licensed apparel.

The biggest change came when Mike’s daughter Amelia joined him as a fashion consultant. Both Mike and Amelia always had a desire to wear clever graphic casual wear that was inspired by the magic, but that didn’t scream it. There was nothing clever and elegant in the market that lived up to their level, and so they decided to stop selling licensed apparel and create their own exclusive and original lines of casual wear for travelers: Disney-related and beyond.

Sparked by this desire to blend the whimsy that you feel on a Disney vacation with a touch of everyday elegance, they began creating authentic, original trademark graphic creations. While official Disney apparel has its place, Mike and Amelia envisioned something different—clothing that whispered of magic rather than shouting it. Unique, original designs spoke to a particular type of traveler..

And so, the concept of inspired by the magic was born, and it continues to be the pulse of the 1923 Main Street brand today.

1923 Main Street apparel is more than just clothing; it's a tapestry of nostalgia and innovation, crafted with care and infused with the spirit of travel and adventure. From fun t-shirts, to cozy sweatshirts and hoodies, to vibrant swimsuits, dresses and more, each piece is designed to complement your style with a playful twist and a nod to the magic that surrounds us all.

As the 1923 Main Street brand has grown to be a leader in subtle-Disney inspired apparel and travel-related casual clothing, so too has our inspiration grown. Beyond the realm of Disney, 1923 Main Street clothing reflects the magic of discovery in travel. The excitement of discovering new places fuels our imagination and is reflected in popular collections, such as the Unscripted line by 1923 Main Street. Every 1923 Main Street design and collection is a testament to the magic of travel and a nod to the beauty of life's journey.

Today, the 1923 Main Street has become an desired clothing brand among travelers, one that has risen to a place where the brand itself represents the magic of discovery and traveling in style.

Join us here at 1923 Main Street, where we like to say: Wear the Adventure. Explore our exclusive collection of original graphic apparel designs and discover a world where the extraordinary is always within reach. With new designs and collections added regularly, there's always something unique and original to spark your imagination.

At 1923 Main Street, there is a style for every story.

Original Designs:
#InspiredByTheMagic at 1923 Main Street

Looking for fun and unique designs #InspiredByTheMagic? Shop authentic original travel-related t-shirt designs and more (including subtle-Disney shirts) at 1923MainStreet.com.

Quality is important here. A key differentiator for the 1923 Main Street clothing brand is that we print exclusively on quality apparel from trusted brands, including Bella + Canvas, Comfort Colors, Cotton Heritage, Gildan, Champion and more.

An Environmentally Responsible Approach to Apparel

Our core values at 1923 Main Street include taking steps to consider the impact that we have on our global environment.

One important change that we implemented in 2023 to be an environmentally responsible fashion brand was to exclusively follow a print-on-demand model for apparel creation. This means that we do not produce and stock thousands of versions of a piece of apparel to be shipped upon purchase. This is where leftover unsold garments can become a significant problem on our global ecosystem, clogging landfills and weighing on the planet.

By following a print-on-demand model, we eliminate the issue of unsold inventory (reducing waste), which reduces carbon emissions associated with our apparel. This has allowed us to offer more efficient production and fulfilment centers, and continually work to source more sustainable clothing materials and production methods.

This is also why all sales are final and we have a no-returns or exchanges policy. Please take when ordering.

Authentic Original Designs for Disney Fans and Travelers Who Like to Find their Own Way

The best way to discover our hidden treasures is to browse the shop at 1923 Main Street to see what’s new. Be sure to never miss a new release by subscribing to our newsletter to be alerted when new designs drop in the shop. We are continually creating and adding unique and authentic original designs and collections so be sure to check back often to see what’s new.

Share Your 1923 Main Street Apparel on Social Media

We love to hear from you! We believe that exceptional service is just as important as exceptional products, so we offer the kind of service that we appreciate receiving from other companies.

Also, be sure to share your purchases from 1923 Main Street on social media and tag us at 1923 Main Street on Instagram and Facebook (we will like and re-share all tagged postings). Use the hashtag #1923mainstreet and we’ll amplify your post with our audiences.

The 1923 Main Street Podcast:
Your Source for Weekly Disney Travel Style Updates

In the wonderful world of Disney podcasts, we focus on and discuss Disney fashion and Disney travel style topics ranging from what to wear at Disney Parks and resorts, how to pack to different seasons at Walt Disney World, Disney packing strategies, the differences between different manufacturer brands of apparel you find here (and at other shops), top trends in graphic apparel design and more Disney style, Disney clothing and Disney fashion topics.

We go above and beyond to provide interesting and informative episodes for every Disney traveler. I (Mike) bring to the show over 50 years of Disney travel experience (since Walt Disney World first opened and Disneyland even before that), while Amelia brings a younger person's perspective with 13+ years of Disney travel under her belt at age 15 (and 35 weeks spent onsite at Disney resort hotels).

We welcome you to join us each week for fun-filled discussions and Disney travel tips each episode as we talk about (and sometimes debate) vacations to Disney destinations, including Walt Disney World Resort, Disneyland Resort, Disney Vacation Club properties (including Disney Aulani in Hawaii and Disney's Vero Beach Resort in Florida), Disneyland Paris and points beyond.

Meet the Team at 1923 Main Street